18 December 2019

Good Morning!

We want to start this month's Good News off with a huge thank you to all those who have lent a hand over the past month with our volunteering events.

All of the parcels packed with toiletries and clothes have now been distributed across the UK, and we are ready and raring to go for the final event this week, hosting a Christmas Party for the elderly.
There's also a massive announcement from GL HQ this month - Good-Loop is now officially live on Instagram. Running across Mexico with the Unilever team, this Dove campaign gives users the option to donate to either UN Women or the Dove Self-Esteem Project every time they swipe up.

Dove has long been leading the way with impactful and empowering advertising, so it's exciting they've asked Good-Loop to join them on this journey.
So this month, as Jolly Old Saint Nick readies the reindeer and the last of the Christmas ads burst onto our screens, we wanted to take a look at all those embracing the true Christmas spirit. 

Stay Merry & Bright,
The Good-Loop Team.

Waitrose and John Lewis

Remove plastic from Christmas Crackers

Plastic is for life, not just for Christmas so Waitrose and John Lewis are removing all plastic from their Christmas Crackers. 

"Is single-use plastic killing Christmas?!" That's the big question being thrown around a lot this year. As new research shows 58% of Brits are trying to be more sustainable this festive season, Waitrose and John Lewis will instead be filling their crackers with recyclable metal and paper games.

And they're not the only ones taking action, M&S has also vowed to remove glitter from their Christmas cards and wrapping paper. 
Read more


Christmas Party Swap Shop


Mindshare is joining the ranks of agencies making more sustainable and ethical choices this Christmas season.

This year, in a bid to move away from fast fashion throughout the agency, Mindshare hosted a swap shop where employees could upgrade their festive frocks.

Other agencies are also making small changes for the greater good. The Good Agency are only offering Vegetarian or Vegan options for their Christmas meal, with the idea that making this small change will immediately have an impact on reducing their carbon footprint. Similarly, VaynerMedia is also providing plant-based caterers for their Christmas Meal. 
Read more

/ West London Mission

'Homeless is what they are, not who they are'

West London Mission launches campaign with long term partners to make homelessness relatable by bringing true stories to the public. 

The campaign is a first for the charity, who have had a partnership with AMV BBDO since 2002, which aims to encourage positive action against homelessness by reminding us we're all human and deserve compassion. As well as driving donations through the campaign WLM will also be hosting a carol service in Marylebone station.

As the nights grow colder and poverty levels increase, The World's Big Sleep Out also took place on 7th December, as charities push to bring support and aid to all those who are living rough this Christmas and throughout the winter.
Read more

Co-operative Food

Nurses, BTM Brass Band, and local causes

Co-Op includes BTM Brass Band in their Christmas ad whilst highlighting the work they do with local causes. 

Long known for their involvement in, and support for, local communities across the UK, the Co-op's 2019 Christmas campaign gives a nod to the 4,000 community groups the Co-op is supporting this festive season. When a nurse arrives home to share candid moments with her family she seems unphased by the brass band.

The ad closes by saying 'Eery time our members choose Co-Op food a share of the money goes to support local causes." Showing Co-op really is a brand that's playing their part to make this Christmas better for everyone.
Read more
Be in the Loop
  • You may have seen our Good-Loop elves popping up with our Advent For Good calendar this month, but if you've missed us, we're spreading some festive cheer through a contest on our LinkedIn page!